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Have your business gain the leverage of online presence. Tap
into the sales possibility of the rapid growing internet estate.
According to usability expert Jacob Nielsen from Nielsen
Norman Group, with a proper strategy a website can turn at least 4% percent of
visitors into new business. By fine tuning the website, that figure could rise
to 8% and more. This means, a well-tuned website with 100,000 visitors each
month could well expect 400 to 800 sales inquiries.
With increased competition and the advent of new media
marketing, a conscious effort must be made to achieve and maintain a healthy
online performance on the Internet.
This is why a business will require strategic approach which
combines Search Engine Optimization (SEO) and User Experience Design (UXD). SEO
to attract visitors to the website and UXD to generate business and convert
those visitors into customers.
Mitrais offers a range of services in this area.
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The objective of User Experience Design and Planning
is to create a positive experience for each visitor as they interact
with your software at each touch point, be it website, desktop
application, or mobile application. User Experience Design is a part of
the overall effort to create and maintain a positive Customer
Experience.
Good User Experience Design and Planning will
help create a convenient, pleasant and meaningful user experience.
"User experience is not about how a product works on the inside.
User experience is about how it works on the outside, where a person
comes into contact with it and has to work with it"
(J.J.Garrett
– The Elements of User Experience).
Our goals for the User Experience Design and
Planning are to:
- Endorse meaningful interaction (higher
user satisfaction)
- Increase user acceptance of the
software; reducing time needed by users to become familiar with your
website/application (faster adaptation)
- Increase the conversion rate for
turning visitors into customers and customers into business (higher
sales)
- Increase perceived credibility and
professionalism of the product and the developers (improving
branding)
Please contact us
for further inquiries.
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Search Engine Optimization aims to improve the presence of
your website on the search engine's result pages, or simply "getting well ranked
by search engines".
Why does it matter? Because more and more people are using
the internet and search engines (especially Google) are their main reference for
navigating through the web.
With the internet being used by almost 30% of the world’s
population in 2010 according to
Internet World Stats, there's no doubt that the wall dividing internet users
and real world dwellers are becoming thinner and thinner. Though the majority of
the population is yet to be connected most modern businesses and influential
organizations are connected.
As such, the internet is the ideal environment in which to
generate business, grow your brand, market your products & services and acquire
an international presence with a relatively small budget.
Ranking well on internet search engines means your business
is easily discovered by potential customers and buyers from around the world.
Mitrais provide SEO services on both on setup and regular
maintenance.
Please contact us for
further inquiries.
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Whether it's a desktop or internet based application and
based on a PC or mobile/portable devices, the rule remains the same: a well
designed Graphical User Interface could be the most important touch point
between your prospects, customers and your product.
Successful interfaces are those in which users immediately
notice the important information. A well designed interface recognizes the
courses of action that users are most likely to take, and makes those interface
elements easiest to access and use.
Mitrais provides GUI design services for desktop, web based
and mobile platforms including Windows Mobile, Blackberry, iPhone, and iPad.
Please contact us for
further inquiries.
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As the frontline of your business online, your website plays
a major role in communicating your brand. It is also the important touch point
between your business and your customers.
Recent research into interaction with websites says that you
have only split second to impress visitors and convince them to delve deeper
into the information (and services) available at your website.
Mitrais offers integrated web design & development to
support businesses of varying sizes and in diverse industry. Our services range
from creating a simple static page to a full-blown e-commerce website with
online shop, shopping cart, and secured online payment.
We also offer website improvement and redesign, based on
your current platform. If required we can migrate your website from its current
to a new platform.
For a fast deployment and scalable distribution, we also
offer website development using an innovative Content Management System (CMS)
platform.
Please contact us for
further inquiries.
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Mitrais offers website support by providing a web master
service to handle all of your website maintenance needs.
We can also help with creating web content, including but
not limited to writing articles, optimized content writing for SEO and blogging.
Please contact us for
further inquiries.
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A logo visually represents your business. A good logo that
is unique and memorable will creates instant and lasting recognition of your
business and your brand. A good logo will also add to your image of
professionalism, further developing the trust your customers have in your
business. We can help with logo design for your corporation and both
applications and products that you provide.
Please contact us for
further inquiries.
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Icons in your application provides a visual representation
of a function. By providing informative and easy to understand icons to navigate
around your application we can help increase a user's acceptance and uptake of
that application.
Please contact us for
further inquiries.
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As part of the effort to create an impressive experience
that captures the user's attention, we can also help create animation to
strengthen user's understanding of a process, illustrate an idea or to create an
engaging product showcase/portfolio for your audience.
Please contact us for
further inquiries.
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